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MicroStrategy's New Bitcoin Selling Policy Poses Market Risk, JPMorgan Says

MicroStrategy's recent policy shift allowing it to sell Bitcoin could introduce significant risks and uncertainty to the broader cryptocurrency market, according to an analysis by JPMorgan. The investment bank noted that potential sales from such a large holder create a new dynamic for an asset class that has long viewed the company as a major source of demand.
A Shift in Strategy
Earlier this week, MicroStrategy announced a new Digital Credit Capital Framework, which included the authorization of a $1.25 billion Bitcoin monetization program. This marks a significant departure from its previous buy-and-hold approach, granting the company flexibility to sell its crypto assets to fund operations, including preferred stock dividends and share buybacks.
The company has already acted on this new policy. In a June 1 filing, MicroStrategy disclosed that it sold 32 Bitcoin between May 26 and May 31 to fund dividend distributions. This small but notable sale was followed by a decline in Bitcoin prices in late May and early June.
JPMorgan Warns of Market Impact
In a note to clients, JPMorgan analyst Nikolaos Panigirtzoglou said the new policy creates “two-way flow risk” for Bitcoin. Given MicroStrategy's outsized market presence, the prospect of the firm becoming a seller introduces a new variable for investors.
AdThe analyst underscored the company's influence with key figures:
- MicroStrategy holds approximately 4% of the total Bitcoin supply.
- Its $13.7 billion in Bitcoin purchases year-to-date accounted for around 70% of the total digital asset flow estimated by JPMorgan.
Scrutiny on Liquidity and Valuation
While the ability to sell assets for liquidity is typically seen as a positive for most companies, JPMorgan suggests it could be problematic for MicroStrategy. The uncertainty around potential sales could negatively affect the company's valuation and raise its cost of capital for future debt and equity issuance used to purchase more Bitcoin.
MicroStrategy has a current dollar reserve of $2.55 billion, covering about 17 months of preferred dividends and interest expenses. However, Panigirtzoglou stated that a more substantial coverage of 24 to 36 months would be necessary to reassure investors that the company would not need to sell its Bitcoin holdings in the near future.