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JPMorgan Warns MicroStrategy's New Bitcoin Selling Policy Poses Market Risk

A new Bitcoin trading strategy from MicroStrategy (MSTR) that permits the company to sell its holdings introduces additional risks and uncertainty to the cryptocurrency market, according to an analysis from JPMorgan.
A Shift from 'Buy-and-Hold'
In a note to clients, J.P. Morgan analyst Nikolaos Panigirtzoglou highlighted that MicroStrategy's policy shift creates a "two-way flow risk" for Bitcoin. The change stems from the company's recently announced Digital Credit Capital Framework, which authorizes a $1.25 billion Bitcoin monetization program, departing from its previous buy-and-hold approach.
The framework also includes provisions for preferred stock repurchases and share buybacks. MicroStrategy has set a minimum cash reserve target to cover 12 months of preferred dividends and interest expenses. According to the source, its current reserves of $2.55 billion cover approximately 17 months of these obligations.
The Impact of a Major Holder
MicroStrategy's significant presence in the Bitcoin market amplifies the impact of its policy change. The company holds approximately 4% of the total Bitcoin supply, and its purchases year-to-date account for around 70% of the overall digital asset flow estimated by J.P. Morgan.
AdThe market has already shown sensitivity to the company's sales. Bitcoin prices declined in late May and early June after a June 1 filing disclosed that MicroStrategy had sold 32 Bitcoin between May 26 and May 31 to fund dividend payments.
Uncertainty and Investor Confidence
Panigirtzoglou stated that while the flexibility to sell assets would normally be constructive, MicroStrategy's unique position means potential sales introduce market uncertainty. This could, in turn, affect the company's valuation and increase its cost of capital for future Bitcoin purchases.
The analyst suggested that a higher cash reserve, covering 24 to 36 months of expenses, would be necessary to reassure investors that MicroStrategy would not need to sell its Bitcoin holdings in the near future.