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Bank of America Reinstates Coverage on European Stocks, Taps Experian as an 'AI Winner'

Summary
Bank of America Securities has restarted coverage on four European business services firms, initiating Buy ratings on Experian, Rentokil, and D'Ieteren, while assigning an Underperform rating to distributor Bunzl.
Bank of America Securities has reinstated coverage on a group of European business services and distribution companies, issuing a mix of bullish and bearish ratings. The bank initiated Buy ratings for Experian, Rentokil Initial, and D’Ieteren, while taking a cautious stance on Bunzl with an Underperform rating.
Bullish Calls on AI and Pest Control
Bank of America was particularly positive on Experian, reinstating it with a Buy rating and calling the credit bureau "an AI winner hiding in plain sight." The bank's analysts noted a low risk of business disruption from artificial intelligence and forecast a 13% earnings per share (EPS) compound annual growth rate (CAGR) through 2029. The report also projects $9.9 billion in cash returns to shareholders by 2031.
Rentokil Initial also received a Buy reinstatement with a 515 pence price objective. BofA anticipates a 12% EPS CAGR for the pest-control firm between 2025 and 2028, supported by a market growing at roughly 6% annually and early signs of a successful integration of its Terminix acquisition. Analysts also highlighted the potential for a primary stock listing in the United States, given that 60-65% of its earnings originate in North America.
Cautious Outlook for Bunzl
In contrast, BofA assigned an Underperform rating to British distributor Bunzl, setting a price objective of 2,206 pence. The bank expressed concern about the company's medium-term outlook, despite a 30% re-rating in its shares year-to-date.
AdKey concerns cited in the BofA note include:
- Organic growth that has historically lagged GDP.
- A North American business that has contracted 16% in real terms since 2015.
- Gross margin improvements since 2021 that have not translated to operating profit margins.
- £1.9 billion in M&A-related charges since 2013, which BofA said has flattered adjusted EPS by 28%.
D'Ieteren's IPO Catalyst
Rounding out the updates, BofA reinstated D’Ieteren with a Buy rating, pointing to a potential catalyst from its Belron windscreen-repair division. The bank's analysis suggests that a partial IPO of Belron could significantly improve D'Ieteren's reported financial metrics, potentially lifting margins by 900 basis points and reducing its EV/EBITDA multiple by 40%. Such a move would also provide greater valuation transparency for the conglomerate.
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