Tag Markets Names Craig Lund as CEO in Shift to Operational Focus

Online brokerage Tag Markets has appointed Craig Lund, a veteran of regulated financial services and digital asset firms, as its new Chief Executive Officer, the company announced on Thursday. The move signals a strategic shift for the firm, emphasizing operational stability and client experience over pure growth.

A New Focus on Governance and Client Service

According to the announcement, Lund will lead the executive team into its next phase of development. The firm stated its focus is turning to the core operational aspects of the brokerage that directly impact clients, such as withdrawal processing and customer support.

Lund's mandate centers on three priorities: establishing clear operating discipline across the business, ensuring the resilience of execution from order routing to pricing, and using client feedback as a key performance metric for continuous improvement. "A broker earns trust in the moments a client feels, not in the ones it advertises," Lund said in a statement. "My focus is on the operating discipline, the governance and the client experience that let a firm grow across markets without losing the confidence of the people it serves."

Lund's Background in Regulated Finance

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Lund brings over fifteen years of experience in financial services, with a background spanning regulated digital assets, operations, and governance. His career includes senior leadership positions at major financial institutions and crypto firms, including:

• Merrill Lynch
• M2
• MidChains
• BitOasis

His previous roles involved scaling regulated financial businesses, managing teams responsible for billions of dollars in trading volume, and navigating complex regulatory environments. At MidChains, he helped establish an over-the-counter desk that achieved multi-billion-dollar volume in its first year. At M2, he led the operational launch of a globally regulated exchange and custody platform.

Tag Markets operates as the trading name for T.M. Financials Ltd, a company incorporated in Mauritius and regulated by the Financial Services Commission of Mauritius as an Investment Dealer. The firm offers online trading in foreign exchange, commodities, and indices.