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Ethos Technologies Named Top SMid-Cap Pick by Citi After Strong Q2 Results

Citi has identified Ethos Technologies (LIFE) as its top small and mid-cap stock pick following a second-quarter earnings report that significantly surpassed analyst expectations. The life insurance technology company demonstrated accelerating growth and operational strength, prompting a positive re-rating from the bank.
Standout Quarterly Performance
Ethos reported robust results for the second quarter, driven by strong performance across its direct-to-consumer and third-party business channels. The company's growth in activated policies was a key highlight, indicating strong market adoption and platform leverage.
Key figures from the report include:
- Total Revenue: $189.6 million, an increase of 113% year-over-year and approximately 62% above consensus estimates.
- Activated Policies Growth: Accelerated to 133% year-over-year.
- Net Activated Policies: Added 107,800 in the quarter, which was about 78% above analyst projections.
Revenue growth was broad-based, with direct-to-consumer revenue rising 131% to $116.5 million and third-party channel revenue increasing 90% to $73.1 million. According to Citi, this was achieved while maintaining strong advertising returns, even as ad spending more than doubled.
Analyst Upgrades and Outlook
AdIn a note to clients, Citi analyst Ronald Josey raised the price target on Ethos shares to $33 from $27, while maintaining a Buy rating with a High Risk designation. The analyst cited continued growth in activated policies and increasing confidence in the company's ability to achieve profitable growth at scale.
Following the strong quarter, Ethos management raised its full-year 2026 guidance. The company now expects revenue in the range of $727 million to $731 million, a 29.5% increase at the midpoint and about 29% above consensus. Adjusted EBITDA guidance was also increased by 15% to a range of $119 million to $123 million.
Market Reaction
The overwhelmingly positive results and upgraded forecast were well-received by investors. Shares of Ethos Technologies jumped 16% in after-hours trading to $26.20 following the announcement.
Other Wall Street firms also reacted positively to the report. Goldman Sachs raised its price target on the stock to $35, and Citizens increased its target to $33, reflecting a broader bullish sentiment on the company's growth trajectory.
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