Amazon Launches Free Agentic AI Tool for Third-Party Sellers

Amazon on Wednesday announced a new agentic artificial intelligence service for third-party merchants on its e-commerce platform, designed to automate and simplify key operational tasks like product listing and inventory management.

The move taps into what the source material describes as one of the fastest-growing areas in AI, where agents can perform complex, multi-step actions with minimal human input.

Key Features of the New Service

The new capability, referred to as "workflows," operates within the Seller Assistant platform. According to a Reuters report, the service is designed to run continuously to execute seller-defined prompts.

Key functions include:

• Performance Monitoring: The agent can send an alert if a seller's ratings experience a sudden decline.
• Dynamic Pricing: It can actively monitor pricing for specific products.
• Personalized Recommendations: The platform can store a seller's profile to provide custom suggestions for item pricing, promotions, and inventory levels.

AI Integration and Context

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This new agentic service is designed to be interoperable with other AI tools that sellers may already use. The company stated it will offer a plug-in to connect with services, initially including Amazon's Q and Anthropic's Claude.

By offering these automated tools, Amazon aims to provide sellers with more sophisticated capabilities to manage their businesses on its vast marketplace, potentially increasing efficiency and sales performance.

Availability and Seller Control

Mary Beth Westmoreland, Amazon's vice president of worldwide selling experience, confirmed that the new agent will be free for any seller to use and its adoption is entirely optional.

Westmoreland also noted that sellers will maintain control over their data, with the ability to decide how much personal information they share with the new agentic service.