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Miniso Stock Drops on Major Q2 Earnings Miss, Analyst Downgrades

ENTHMSVIIDZHZH-TWJAKOHI
Aug 31, 20262 min read
Miniso Stock Drops on Major Q2 Earnings Miss, Analyst Downgrades
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Background

Shares of Miniso (MNSO) fell 6.2% in pre-open trading to $9.69, extending losses that followed the company's second-quarter 2026 earnings report. The decline was triggered by a significant earnings miss and a subsequent wave of cautious analyst ratings that have soured investor sentiment.

Earnings Miss Driven by Overseas Weakness

Miniso's Q2 results, released on August 28, revealed a substantial shortfall against market expectations. The company reported an earnings per share (EPS) of ¥-0.94, a stark contrast to the consensus estimate of ¥1.95. Revenue of ¥5.75 billion also slightly missed the forecast of ¥5.81 billion.

Company executives attributed the poor performance to a sharp deterioration in international markets, which had previously been a key growth driver. CEO Guofu Ye stated that "overseas performance fell short of our expectation," noting that the profit contribution from international operations collapsed from a 35–40% range in 2023 to just 10–15% in the first half of 2026.

CFO Eason Zhang provided further details, citing a 10% decline in distributor business revenue across Asia and Latin America. He also pointed to weakening same-store performance in North America due to product launch timing issues and stock shortages of popular items.

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Analyst Downgrades Add to Selling Pressure

The disappointing results prompted several investment banks to reassess their outlook for the company, adding to the downward pressure on the stock.

  • HSBC downgraded Miniso from Buy to Hold with a new price target of $10.80.
  • Citi initiated coverage with a Neutral rating and an $11.30 price target.
  • BofA Securities cut its U.S. price target to $12.40 from $17.50 and reduced its non-IFRS EPS forecasts by 20% for 2026 and 16% for 2027.

These actions reflect growing skepticism among analysts about the pace and profitability of Miniso's overseas recovery. The stock is now trading near its 52-week low and has fallen more than 58% over the past year amid concerns about margin compression and its international strategy.

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