Story
Miniso Q2 Revenue Meets Forecasts, but Profit and EPS Miss Estimates
Miniso Group Holding Ltd. reported second-quarter revenue that met analyst expectations, but the company missed forecasts on key profitability metrics and earnings per share, presenting a mixed financial picture for the global retailer. The results were weighed down by underperformance in its Top Toy brand and a slower-than-anticipated store expansion.
A Mixed Financial Report
The company announced total revenue of 5.81 billion yuan, which aligned with the average analyst estimate of 5.8 billion yuan. However, profitability did not keep pace with the top line, as several key metrics fell below consensus forecasts.
Key figures from the report include:
- Adjusted Operating Profit: 730.7 million yuan, below the 804.8 million yuan forecast.
- Adjusted Net Income: 528.6 million yuan, missing the consensus estimate of 695 million yuan.
- Adjusted Earnings per ADR: 1.76 yuan, significantly short of the 2.12 yuan analysts had projected.
Brand Performance and Store Count
AdA breakdown of segment performance reveals a divergence between the company's core brand and its toy division. The flagship Miniso brand generated revenue of 5.34 billion yuan, exceeding the analyst estimate of 5.23 billion yuan. In contrast, Top Toy revenue reached just 470.1 million yuan, falling well short of the 595 million yuan estimate.
Physical expansion also lagged behind expectations. The company's total store count reached 8,309 at the end of the quarter, missing the forecasted 8,401 stores.
Mainland China Operations Show Strength
Despite the misses, company leadership highlighted positive momentum in its primary market. Guofu Ye, Miniso's founder, chairman, and CEO, stated that operations in mainland China delivered revenue growth of 26.2% year-over-year during the first half of 2026.
Ye attributed this growth to a mid-single-digit increase in same-store sales, noting that it represented the fastest first-half growth rate for the company in the last three years.
Read next
More on Stocks
FTC Orders Walmart, Uber, Delta to Disclose Data on Personalized Pricing
The U.S. Federal Trade Commission is demanding nine major companies, including leading retail, travel, and gig economy firms, to provide information on how they use consumer data for setting individual prices and wages.
Google Launches Gemini 4 Carbon AI Model to Bolster Cybersecurity Capabilities
Alphabet's Google has unveiled Gemini 4 Carbon, its latest AI model specifically designed for advanced cybersecurity tasks like vulnerability detection and secure code generation. The launch escalates competition with rivals OpenAI and Anthropic in the enterprise AI market.
Oracle Shares Surge After Unveiling $225 Billion Revenue Target for 2030
Oracle stock rose sharply after the company presented a long-term financial outlook targeting at least $225 billion in annual revenue by fiscal 2030, driven by its expanding AI infrastructure business.
DOJ Scrutinizes Nvidia's $12.9B Hugging Face Deal Amid Broader Antitrust Probe, Sources Say
The U.S. Department of Justice is reportedly examining Nvidia's planned $12.93 billion acquisition of AI platform Hugging Face as part of a wider, ongoing antitrust investigation into the chipmaker's market conduct.