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TCL Sues Samsung Over False 'Mini LED' TV Advertising Claims
Chinese consumer electronics company TCL has filed a lawsuit in Los Angeles federal court against its competitor Samsung, accusing the South Korean firm of false advertising over its television technology. The complaint, filed Monday, alleges that Samsung knowingly mislabeled a line of its televisions as featuring Mini LED technology to mislead consumers and unfairly claw back market share.
Details of the Allegations
The lawsuit centers on Samsung's "M Model" televisions, which TCL claims are being marketed as Mini LED products but do not contain the associated technological advancements. True Mini LED technology uses smaller light-emitting diodes to provide "substantially better picture with greater dynamic range and higher contrast ratios," according to the court filing.
TCL alleges that Samsung's M Model TVs are merely "recycled" standard LED models from a previous product line. The company claims Samsung "took a cheap, non-Mini LED model from a recycled product line and peddled it to the public as a ’supreme’ Mini LED model at an attractive price point."
Market Competition and Damages
AdThe legal action highlights the intense competition in the high-end television market. TCL asserts in its complaint that it had overtaken Samsung in U.S. Mini LED television sales between 2023 and 2025 because Samsung had failed to develop competitively priced models.
According to the lawsuit, Samsung launched its M Model line in March at prices below TCL’s own entry-level Mini LED televisions. TCL claims this strategy, based on false advertising, was a deliberate attempt to win back customers. "Samsung’s false advertising misled consumers... unfairly damaging TCL’s sales, goodwill, and valuable technology in the process," TCL attorney R.C. Harlan said in a statement. The company is seeking an unspecified amount in monetary damages and a court order to block Samsung from using the "Mini LED" marketing for the products in question.
Samsung spokespeople did not immediately respond to a request for comment on the lawsuit, as reported by Reuters.
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