NOWPayments Aims to Eliminate Business Payout Fees With New Crypto Infrastructure

Crypto payment gateway NOWPayments has introduced a new infrastructure designed to eliminate network fees for businesses that conduct mass cryptocurrency payouts. The system replaces traditional wallet-based transfers with email-based transactions, a move CEO Kate Lifshits argues will fundamentally change the economics of digital asset payments.

A Shift from Wallets to Emails

According to a company announcement on July 10, the zero-fee payout infrastructure allows businesses to send funds using only a recipient's email address. This method is intended to bypass the operational hurdles and costs associated with conventional crypto payouts, such as collecting and validating wallet addresses, managing failed transactions, and absorbing blockchain fees.

"The market has spent years competing over who can charge less per payout," Lifshits stated. "We are asking a more important question: why should businesses pay per payout at all?"

NOWPayments highlights several key benefits of the new system for businesses:

• Zero network fees and zero service fees
• Under-one-second delivery times
• Automated recipient onboarding
• Reduced instances of failed payouts and lower support costs

Operational and Financial Impact

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The solution is designed for companies with high payout volumes, including affiliate networks, online marketplaces, gaming platforms, and payroll providers. By removing transaction fees, NOWPayments asserts that the economic impact for these businesses could be significant.

The company estimates potential savings could range from thousands to hundreds of thousands of dollars annually, depending on the organization's payout volume and the specific cryptocurrencies used. To help companies quantify the potential impact, NOWPayments has also launched a savings calculator on its website.

The Broader Vision for Payouts

NOWPayments frames the launch as an economic shift rather than a purely technical update, aiming to turn payouts from a recurring operational expense into a tool for business growth and user engagement. The company, which supports over 350 cryptocurrencies, believes the industry can move beyond simply optimizing fee-based models.

"The future of crypto payouts is not wallet-to-wallet," Lifshits said. "It is person-to-person: identified by email, delivered instantly and free to move inside the ecosystem. Anything more complicated is legacy infrastructure."