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L'Oreal Targets 2028 for First Gucci Beauty Product Launch, CEO Confirms
L'Oreal plans to launch its first beauty products under the Gucci brand as early as 2028, Chief Executive Nicolas Hieronimus announced Thursday. The move marks a key milestone in the French cosmetic giant's integration of the high-profile luxury license.
License Transition Details
The launch timeline follows a major licensing agreement signed late last year. L'Oreal is set to officially take over the license to produce and market Gucci's beauty lines from its competitor, Coty, in mid-2027.
This transition is a component of a €4 billion deal L'Oreal signed with Gucci's parent company, Kering. The agreement positions L'Oreal to develop a new strategy for Gucci's presence in the lucrative fragrance, makeup, and skincare markets.
AdStrategic Ambitions and Market Context
In a statement reported by Reuters, Hieronimus said he was "super ambitious" for the brand's potential under L'Oreal's management. The planned relaunch comes at a time when Gucci's core fashion and leather goods divisions are also reportedly showing signs of improvement, which could provide a strong foundation for the beauty line's expansion.
For the market, this move represents a significant shift in the luxury beauty landscape. The addition of Gucci strengthens L'Oreal's extensive portfolio of high-end brands, while the transition marks the loss of a major license for Coty. For Kering, the partnership with L'Oreal is a pivotal step in its strategy to accelerate growth in its beauty ventures.
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