Kuaishou Directs Billions in Monthly Traffic to Boost Live Streamers

Kuaishou Technology (HKG: 1024) is dedicating billions of monthly traffic views and integrating advanced AI tools to support its live-streaming creators, a strategic effort to foster growth and retention on the platform. The initiatives were detailed by Zhang Yifan, head of Kuaishou's live streaming business, at the company's Photosynthesis Creator Conference on August 29.

Significant Traffic Allocation

Kuaishou has intensified its support for creators over the past year by strategically directing user traffic to both emerging and established talent. The company aims to provide a more equitable growth environment for its streamer community.

Key monthly support figures include:

• An average of 1.2 billion additional traffic views directed toward high-quality, established streamers.
• An additional 600 million traffic views allocated to new streamers.

This focused support has yielded tangible results, with the average public exposure for new streamers increasing by 20.6% over the last year, according to Zhang.

Ad

AI Integration in Live Streaming

The company is also leveraging artificial intelligence to enhance the streaming experience and provide creators with sophisticated tools. The "AI Streamer Butler," launched six months ago, has already assisted over 500,000 streamers and is called upon more than 180 million times per day.

Additionally, personalized special effects powered by Kuaishou's Keling AI model, known as "AI Myriad," have gained popularity. Over 6 million of these AI-generated effects were used or gifted within the platform during the second quarter.

Market Context

This investment in creator support underscores the competitive landscape of China's short-video and live-streaming industry. By providing significant traffic resources and advanced technology, Kuaishou aims to attract and retain top talent, which is crucial for driving user engagement, platform loyalty, and monetization through virtual gifts and e-commerce. These efforts are central to Kuaishou's strategy to strengthen its core business against rivals.