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Deckers Outdoor Stock Climbs on Jefferies Upgrade to 'Buy'

Deckers Outdoor (NYSE: DECK) shares climbed in pre-market trading after analysts at Jefferies upgraded the stock to Buy from Hold, expressing renewed confidence in the footwear maker's earnings power. The firm significantly raised its price target, signaling a more bullish outlook on the parent company of the HOKA and UGG brands.
Analyst Upgrade Drives Gains
Jefferies lifted its 12-month price target on Deckers stock to $130, a notable increase from its previous target of $110. The upgrade served as the primary catalyst for the stock's move, with shares rising 1.0% to $107.05 in pre-open trading, according to Investing.com.
The new price target suggests considerable upside from its current levels, though it remains below the stock's 52-week high of $126.50. Jefferies noted that the stock's recent trading at a discount to its peak made the risk/reward profile more compelling.
The Bull Case for Deckers
Jefferies' more constructive stance is based on Deckers' own medium-term financial guidance. The company projects a stable growth path supported by several key factors:
Ad- Revenue Growth: High-single-digit percentage growth.
- Operating Margins: Stable performance in the low-20% range.
- EPS Growth: Low-double-digit percentage growth, aided by share buybacks.
This outlook is underpinned by the company's recent performance, which included record revenue and earnings in its last fiscal year. Deckers has also expanded its share repurchase authorization and is continuing to open HOKA brand stores internationally, reinforcing confidence in its margin stability.
Broader Market Context
The positive move for Deckers was amplified by a supportive market environment. Other footwear and consumer discretionary stocks also saw gains, suggesting a broader sector rotation by investors.
Furthermore, U.S. stock futures advanced on signs of cooling global inflation ahead of a key U.S. Consumer Price Index (CPI) report. Market expectations for easing price pressures could reduce pressure on the Federal Reserve, creating a more favorable backdrop for growth-oriented consumer stocks.