Debenhams Shares Surge on £90 Million Asset Sale, Positive Sales Update

Shares of Debenhams, formerly known as Boohoo Group, surged more than 8% on Tuesday after the company announced a major asset sale and provided a positive update on its sales performance, signaling progress in its multi-year turnaround plan.

Asset Sale to Bolster Balance Sheet

Debenhams disclosed it has agreed to sell its Sheffield distribution automation assets and transfer the site's lease to rival retailer Primark for £90 million. The company stated that the transaction will significantly strengthen its financial position.

Key financial impacts of the deal include:

• Cash proceeds of £76.5 million are expected upon completion.
• All proceeds will be used for debt reduction.
• The company expects net debt to be "negligible" by February 2027.
• The transaction is projected to generate at least £10 million in annual interest savings.

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Improving Operations and Outlook

Alongside the asset sale, management reported an improving operational picture. Gross merchandise value (GMV) returned to growth in the first quarter, with the rate of growth accelerating further into the second quarter. This update reinforces investor confidence in the company's recovery ahead of a scheduled half-year trading update on September 17, 2026.

Market Reaction

The combination of deleveraging and positive sales momentum sent the company's stock up 8.2% to 23p. The shares reached a session high of 23.75p, a significant climb from the previous day's close of 21.25p and well above the 52-week low of 10.3p. The move is supported by a consensus 12-month analyst price target of 33.75p, which implies further potential upside.