Creepz NFT Collection Acquired by Unserious, Original Creator Psychrome to Return

Unserious, a company focused on developing decentralized brands, has acquired the Creepz non-fungible token (NFT) collection, a prominent project from the 2021-2022 market cycle. The acquisition, announced on July 22, is backed by entrepreneur and investor Adam Weitsman and includes the support of the original founders.

Key Leadership Changes

A central component of the deal is the return of Psychrome, the original creative artist and strategist behind the Creepz intellectual property. According to the announcement, Psychrome will now lead IP development for the brand.

Psychrome is a globally exhibited artist with a history of commercial collaborations with major brands, including:

• Nike
• Disney
• Warner Bros.
• Salomon
• Staple

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This move is being framed as a "homecoming" intended to realign the project with its original creative vision.

New Team and Strategic Vision

The new leadership at Unserious brings operational experience from consumer brands, entertainment, and enterprise technology. The team's background also includes involvement in major cryptocurrency token launches, most notably ApeCoin, one of the industry's most significant token distributions.

In its statement, Unserious noted its mission is to "reimagine the future of decentralized brands." The company also included a lore-based statement, formally denying "the existence of lizard people, their alleged evil activities, and any plans for $CREEPZ world domination."