Volvo Cars to Launch 13 New Models by 2030 in Bid to Double Profit Margin

Volvo Cars plans to launch 13 new models by 2030 in a strategic push to broaden its product range, revive sales, and significantly boost profitability. The Sweden-based automaker announced the plan on Thursday ahead of an investor day in Stockholm.

A New Product Offensive

The ambitious plan outlines a regionally focused approach to new vehicle introductions. Seven of the new models are slated for Western markets, while six will be specifically developed for the Chinese market, according to the company.

This product offensive is a core component of a strategy under CEO Hakan Samuelsson that emphasizes more region-specific offerings. The move is designed to revitalize sales growth and expand the company's market presence through the end of the decade.

Targeting Higher Profitability

Alongside the new models, Volvo Cars is targeting a substantial improvement in its financial performance. The company aims to achieve a long-sought goal of an earnings before interest and tax (EBIT) margin of over 8%.

Ad

This target represents a significant increase from the 3.5% EBIT margin the company reported in 2025. Management expects the new, more regionally tailored models to be a key driver in achieving this higher profitability.

Strategic Pillars and Platforms

Models for Western markets will be built on Volvo’s SPA2 and SPA3 platforms. The China-focused vehicles will be co-developed with its sister company, Geely Auto, to leverage synergies.

"Our product offensive builds on four unique strengths: regionalised product offerings, leadership in electrification, unique synergies with Geely, and complete customer offers that goes beyond the car alone," CEO Hakan Samuelsson said in a statement. This approach signals a deeper integration with its parent company to optimize development and production.