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Supplement Maker Rho Nutrition Explores Sale Valued at Over $500 Million, Sources Say
Liquid supplement and vitamin manufacturer Rho Nutrition is exploring a potential sale that could value the company at more than $500 million, according to people familiar with the matter.
The Potential Deal
The privately held company is working with investment bank Rothschild on the sale process, which is said to be in its early stages. According to the sources, who requested anonymity to discuss private information, Rho Nutrition is on track to generate approximately $200 million in revenue this year.
Both Rho Nutrition and Rothschild declined to comment on the matter. The exploration of a sale comes as the market for health and wellness products continues to expand.
Surging M&A in Supplements
Deal activity in the vitamins, minerals, and supplements (VMS) sector has been robust, driven by heightened consumer focus on health and new demand from users of GLP-1 weight-loss drugs seeking to counteract side effects like muscle loss. This trend has fueled several high-profile transactions this year:
Ad- Procter & Gamble agreed to acquire vitamin maker Thorne for $3.8 billion.
- Unilever purchased the gummy supplement brand Grüns.
- Yellow Wood Partners reached an agreement to buy Nestle’s mainstream vitamins business.
About Rho Nutrition
Co-founded in 2022 by industry veterans Ryan Bishop and George Padilla, the Miami-based company specializes in liquid supplements. Rho's products target various health areas, including cellular, skin, hair, brain, and heart health.
The company states it uses liposomes—microscopic fat-like particles—to protect nutrients from the digestive system. This technology is designed to improve the absorption of vitamins and minerals compared to traditional supplement forms.
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