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Snap Stock Jumps on Q2 Earnings Beat and Strong Revenue Guidance

Shares of Snap Inc. (NYSE: SNAP) surged nearly 9% in pre-market trading Tuesday after the social media company reported second-quarter financial results and third-quarter guidance that significantly surpassed Wall Street expectations, signaling a potential turnaround in its core advertising business.
Earnings Exceed Expectations
Snap announced a comprehensive beat on key metrics for its second quarter. The company's performance defied muted analyst forecasts heading into the report.
- Revenue: $1.60 billion, topping the consensus estimate of $1.54 billion.
- Adjusted EBITDA: Approximately $250 million, dramatically exceeding analyst forecasts of around $185 million and marking a nearly six-fold increase from the prior year.
- Adjusted Loss Per Share: $0.10, which was narrower than the expected loss of $0.12 per share.
- Daily Active Users (DAUs): Reached 493 million, ahead of the 487 million consensus estimate.
Upbeat Outlook and Ad Business Recovery
AdThe company also provided an optimistic outlook for the third quarter, projecting revenue between $1.70 billion and $1.74 billion and Adjusted EBITDA of $300 million to $350 million, both above consensus.
In a letter to investors, CEO Evan Spiegel said the company "saw improving momentum in our advertising business," citing stronger results with large North American advertisers. The report also highlighted an 85% year-over-year surge in subscription and other revenue to $316 million, driven by its Snapchat+ service. Management also signaled a path toward GAAP profitability starting in 2027.
Market Context
The strong results landed in a market with low expectations for the company. In July, multiple investment banks, including Mizuho, UBS, and Goldman Sachs, had cut their price targets on Snap stock, creating a low sentiment bar that the company easily cleared. The positive report and guidance suggest that efforts to revitalize ad revenue are gaining traction, providing a significant boost to investor confidence.
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