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Saudi PIF's $55 Billion Electronic Arts Takeover Secures Final EU Approval

A consortium led by Saudi Arabia's Public Investment Fund (PIF) has received final European Union approval for its $55 billion acquisition of video game publisher Electronic Arts. The clearance, granted under the bloc's Foreign Subsidies Regulation, removes the last major obstacle for the landmark deal, which is now expected to close on August 4.
Final Hurdle Cleared Under Subsidy Rules
The European Commission granted the approval on Friday, according to a public filing. This decision follows a separate, successful review under standard EU merger rules that concluded last week. The investigation under the Foreign Subsidies Regulation was widely considered the more significant challenge.
This regulation is specifically designed to prevent companies that receive distortive non-EU government subsidies from gaining an unfair competitive advantage when acquiring businesses within the 27-country bloc. The approval indicates the commission found the deal did not violate these principles.
Path to Completion
AdElectronic Arts confirmed in a regulatory filing on Thursday that it had secured all necessary regulatory approvals for the transaction as of July 30. With the final green light from the EU, the company announced it anticipates closing the deal on August 4.
For investors, the EU's decision provides certainty for one of the largest takeovers in the gaming sector. It solidifies a major consolidation and allows the integration of the publisher, known for franchises like FIFA and Madden NFL, into PIF's growing entertainment portfolio.
PIF's Strategic Gaming Investment
The acquisition is a cornerstone of the Saudi sovereign wealth fund's strategy to establish the kingdom as a global hub for the gaming and esports industries. This investment is part of Saudi Arabia's broader "Vision 2030" economic plan, which aims to diversify its economy away from a reliance on oil by expanding into sectors such as technology, tourism, and entertainment.
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