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Procter & Gamble to Acquire Supplements Maker Thorne in Health Market Push

Consumer goods giant Procter & Gamble (NYSE:PG) will acquire supplements manufacturer Thorne, P&G CEO Shailesh Jejurikar confirmed in a Tuesday interview with CNBC. The acquisition marks a significant strategic move for the company, pushing it further into the high-growth health and wellness market.
Deal Valuation and Terms
While the specific financial terms of the deal were not disclosed, Jejurikar stated the acquisition price is favorable. "What I can say is the price is a good price for the growth rates they have. It’s kind of in line with the industry benchmarks we’ve seen," he told CNBC.
A June report from the Financial Times had valued Thorne at up to $4 billion. The final acquisition price has not yet been made public.
AdStrategic Context
The move to acquire Thorne allows Procter & Gamble to diversify its extensive portfolio of consumer brands into the lucrative supplements category. The health and wellness sector has seen sustained investor interest, and Thorne was reportedly a competitive asset.
According to a Reuters report from June, UK-based consumer health company Haleon (NYSE:HLN) was also in the bidding process for Thorne. P&G's successful acquisition positions it to compete more directly in the personal health and vitamins space.
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