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Playtika in Talks to Sell SuperPlay to Tencent for Up to $1.5 Billion, Report Says
Playtika Holding Corp. is in negotiations to sell its mobile gaming unit, SuperPlay, to Chinese technology conglomerate Tencent, according to a report from Calcalist. The potential transaction could value the studio at between $1 billion and $1.5 billion.
Deal Details
The discussions, as reported, place a substantial valuation on SuperPlay, a developer known for its mobile games. A completed sale to Tencent would mark a major strategic move for both companies, reflecting ongoing consolidation within the global gaming industry.
Financial Context
AdPlaytika acquired the Israeli-based SuperPlay in 2024. The terms of that deal included an upfront cash payment of $700 million, with potential for up to $1.25 billion in additional payments contingent on meeting certain performance targets.
A sale at the upper end of the currently reported valuation range of $1.5 billion would represent a significant return on Playtika's initial cash investment. This outcome would highlight a successful acquire-and-sell strategy for the company, generating substantial value in just a few years.
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