Story
NOWPayments Launches Zero-Fee System for Email-Based Crypto Payouts
Crypto payment gateway NOWPayments has launched a new system designed to eliminate network and service fees for businesses conducting mass crypto payouts. The company's CEO, Kate Lifshits, stated that the industry has accepted unnecessary costs for too long and that its new email-based infrastructure challenges the standard practice of paying blockchain fees for every transaction.
A New Payout Model
The new infrastructure replaces traditional wallet-based transfers with payouts directed to a recipient's email address. According to a company announcement on July 10, this approach is intended to remove the complexities and costs associated with conventional crypto payouts.
"The market has spent years competing over who can charge less per payout," said CEO Kate Lifshits. "We are asking a more important question: why should businesses pay per payout at all?"
The Business Impact
NOWPayments is targeting businesses that process a high volume of transactions, such as affiliate networks, marketplaces, gaming platforms, and payroll providers. The company argues that collecting wallet addresses, validating networks, and managing failed transactions represent significant hidden operational costs.
By shifting to an email-based system, the company claims businesses can achieve substantial savings. According to its analysis, organizations processing millions of payouts could reduce annual costs by hundreds of thousands of dollars. To help companies quantify these savings, NOWPayments has released a "Zero-Fee Crypto Payout Savings Calculator."
AdHow It Works
Instead of requesting and validating crypto wallet addresses, businesses can use an email address as the payment destination. This simplifies the process for both the sender and the recipient, who automatically receives access to their funds.
Key benefits highlighted by the company include:
- Zero network and service fees
- Near-instantaneous delivery
- Reduced instances of failed payouts
- Lowered customer support costs
"The future of crypto payouts is not wallet-to-wallet. It is person-to-person: identified by email, delivered instantly and free to move inside the ecosystem," Lifshits added. The company views this as a fundamental economic shift rather than just a technical update.