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NOWPayments Launches Zero-Fee System for Email-Based Crypto Payouts

Summary
Crypto payment gateway NOWPayments has introduced a new infrastructure allowing businesses to send mass crypto payouts via email, aiming to eliminate blockchain network fees and reduce operational costs.
Crypto payment gateway NOWPayments has launched a new infrastructure designed to eliminate blockchain network fees for businesses conducting mass payouts. The system replaces traditional wallet-to-wallet transfers with instant, email-based transactions, according to a company announcement on July 10, 2026.
According to NOWPayments CEO Kate Lifshits, the goal is to challenge the long-held assumption that blockchain fees are a necessary cost of sending crypto. "Why does sending crypto still feel harder than sending an email?" Lifshits stated, arguing that the industry has accepted unnecessary costs for too long.
A New Payout Model
The company's new solution allows businesses to use an email address as the destination for a payout, rather than collecting and validating individual cryptocurrency wallet addresses. NOWPayments claims this process sidesteps common operational hurdles and costs associated with on-chain transactions.
Key benefits cited by the company include:
- Zero network fees and zero service fees
- Under-one-second delivery times
- Automated recipient onboarding
- Reduced instances of failed payouts and lower support costs
“The market has spent years competing over who can charge less per payout," said Lifshits. "We are asking a more important question: why should businesses pay per payout at all?”
AdTargeting Operational Inefficiencies
The system is designed for businesses that process a high volume of payments, such as affiliate platforms, online marketplaces, gaming companies, payroll providers, and creator economy platforms. NOWPayments contends that tasks like collecting wallet addresses, validating networks, and managing failed transactions represent significant hidden operational costs for these organizations.
By simplifying the payout process to an email address, the company aims to turn a recurring expense into a more efficient finance workflow. To help companies quantify the potential impact, NOWPayments has released a "Zero-Fee Crypto Payout Savings Calculator" on its website.
Economic Impact Over Technical Shift
While the new release includes API support, NOWPayments emphasizes that the primary impact is economic. The company estimates that businesses processing thousands of payouts could save thousands of dollars annually, while those handling millions of transactions could reduce costs by hundreds of thousands of dollars.
Lifshits positioned the development as a move away from outdated systems. “The future of crypto payouts is not wallet-to-wallet. It is person-to-person: identified by email, delivered instantly and free to move inside the ecosystem," she stated. "Anything more complicated is legacy infrastructure.”