Story
NOWPayments Launches Zero-Fee System for Business Crypto Payouts
Summary
Crypto payment gateway NOWPayments has introduced a new infrastructure allowing businesses to send mass crypto payouts via email, a system designed to eliminate network and service fees for senders.
Crypto payment gateway NOWPayments has launched a new payout infrastructure that allows businesses to send digital asset payments using email addresses, a method the company claims eliminates both network and service fees. The system is designed to replace traditional wallet-based transfers for companies that process payouts at scale.
A New Payout Model
According to a company announcement, the new system bypasses the complexities of conventional blockchain transactions. Instead of collecting and validating individual crypto wallet addresses, businesses can use a recipient's email as the destination for payments. NOWPayments states this approach removes transaction fees and confirmation delays.
“The market has spent years competing over who can charge less per payout," said NOWPayments CEO Kate Lifshits in the release. "We are asking a more important question: why should businesses pay per payout at all?”
Key benefits cited by the company include:
- Zero network and service fees for the sending business
- Near-instantaneous delivery
- Reduced instances of failed payouts and lower support costs
Addressing Operational Costs
AdThe move targets what NOWPayments describes as significant hidden operational costs for businesses that handle a high volume of transactions. Traditional wallet-based methods require collecting addresses, validating networks, managing failed transactions, and paying blockchain fees for each payout.
This new solution is aimed at industries such as affiliate networks, online marketplaces, gaming platforms, and creator economy companies. To help businesses quantify the impact, NOWPayments has released an online calculator to estimate potential savings compared to their current payout expenses.
Market Implications
By shifting from a wallet-to-wallet to an email-based model, NOWPayments is challenging the established fee structure in the crypto payments sector. The company positions its new API-supported infrastructure as a fundamental change rather than an incremental improvement on existing systems.
“The future of crypto payouts is not wallet-to-wallet. It is person-to-person: identified by email, delivered instantly and free to move inside the ecosystem,” Lifshits stated. “Anything more complicated is legacy infrastructure.”