NOWPayments Launches Zero-Fee Payout Service Using Email Addresses

Crypto payment gateway NOWPayments has launched a new infrastructure designed to eliminate network fees for business payouts, according to a company announcement. The system replaces traditional wallet-based transfers with a model that uses email addresses to process and deliver funds instantly.

According to NOWPayments CEO Kate Lifshits, the crypto industry has unnecessarily accepted high costs and complexity for too long. "The market has spent years competing over who can charge less per payout," Lifshits stated. "We are asking a more important question: why should businesses pay per payout at all?"

A New Payout Model

The company's new service is designed to address the operational burdens businesses face with traditional crypto payouts. These challenges often include collecting and validating wallet addresses, paying variable blockchain network fees, managing failed transactions, and handling recipient support.

By using an email address as the destination, NOWPayments aims to bypass these issues. The company states that recipients automatically receive access to their funds, which removes the need for businesses to manage wallet addresses and confirmation delays.

Key Benefits and Target Markets

NOWPayments highlights several advantages of its email-based system, framing it as a shift from complex infrastructure to a more direct, person-to-person model. The primary benefits cited by the company include:

Ad

• Zero network fees and zero service fees for payouts.
• Under-one-second delivery times.
• Automated recipient onboarding.
• A reduction in failed payouts and associated support costs.

The solution is targeted at businesses that conduct mass payouts at scale, such as affiliate networks, online marketplaces, gaming companies, payroll providers, and creator economy platforms.

Economic Impact for Businesses

The company emphasizes that the most significant impact of the new service is economic. By removing transaction fees, businesses can potentially achieve substantial cost reductions. NOWPayments suggests that while savings depend on volume and the cryptocurrencies used, organizations processing hundreds of thousands of payouts could reduce annual costs by hundreds of thousands of dollars.

To help companies quantify potential savings, NOWPayments has released a "Zero-Fee Crypto Payout Savings Calculator" on its website. "The future of crypto payouts is not wallet-to-wallet," Lifshits concluded. "It is person-to-person: identified by email, delivered instantly and free to move inside the ecosystem."