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NOWPayments Launches Zero-Fee Payout Platform to Eliminate Crypto Transaction Costs

ENTHMSVIIDZHZH-TWJAKOHI
Jul 11, 20262 min read
NOWPayments Launches Zero-Fee Payout Platform to Eliminate Crypto Transaction Costs

Summary

Crypto payment gateway NOWPayments has introduced a new service that uses email addresses for mass payouts, aiming to eliminate network and service fees for businesses. CEO Kate Lifshits argues the industry has accepted unnecessary operational costs for too long.

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Crypto payment gateway NOWPayments has launched a new infrastructure designed to eliminate transaction fees for businesses conducting mass crypto payouts. The service replaces traditional wallet-based transfers with an email-based system, a move the company says will significantly reduce operational complexity and costs.

A New Payout Model

According to a statement from the company on July 10, the new system allows businesses to send crypto payments using only a recipient's email address. This method bypasses the conventional process of collecting, validating, and sending funds to individual cryptocurrency wallet addresses, thereby removing the associated blockchain network fees.

"Why does sending crypto still feel harder than sending an email?" asked NOWPayments CEO Kate Lifshits. The company claims its email-based payouts are instant, have zero network fees and zero service fees, and reduce the incidence of failed transactions.

Targeting Operational Inefficiencies

The service is aimed at businesses that process a high volume of payments, such as affiliate platforms, online marketplaces, gaming companies, and payroll providers. NOWPayments argues that managing wallet-based payouts at scale creates significant hidden operational costs related to address validation, transaction recovery, and customer support.

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"The market has spent years competing over who can charge less per payout," Lifshits stated. "We are asking a more important question: why should businesses pay per payout at all?"

Economic Impact for Businesses

NOWPayments asserts that the primary benefit of its new platform is economic. By removing transaction fees, businesses could see substantial cost reductions, particularly those processing thousands or millions of payouts annually. The company estimates savings could range from thousands to hundreds of thousands of dollars per year, depending on volume and the cryptocurrencies used.

To help companies quantify the potential benefits, NOWPayments has released a "Zero-Fee Crypto Payout Savings Calculator" on its website. Lifshits summarized the vision, stating, "The future of crypto payouts is not wallet-to-wallet. It is person-to-person: identified by email, delivered instantly and free to move inside the ecosystem."

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