NOWPayments Launches Zero-Fee Crypto Payout System Using Email

Crypto payment gateway NOWPayments has launched a new payout infrastructure that it claims eliminates blockchain network fees for businesses by replacing traditional wallet-to-wallet transfers with an email-based system. According to a company announcement, the move is intended to challenge the long-held industry practice of treating transaction fees as an unavoidable cost of using digital assets.

"The market has spent years competing over who can charge less per payout," said NOWPayments CEO Kate Lifshits in a statement. "We are asking a more important question: why should businesses pay per payout at all?"

A New Payout Model

The new system enables businesses to send crypto payments to recipients using only an email address. This process bypasses the complexities of collecting and validating individual cryptocurrency wallet addresses, which the company identifies as a major operational cost for firms that conduct mass payouts.

According to NOWPayments, the email-based infrastructure is designed to provide several key benefits for businesses:

• Zero network fees and zero service fees
• Instant, under-one-second payment delivery
• Automated recipient onboarding
• Reduction in failed payouts and associated support costs

This approach targets the hidden expenses associated with traditional crypto payouts, including managing failed transactions and navigating different blockchain network requirements.

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Economic Impact for Businesses

NOWPayments argues that the primary impact of its new system is economic rather than technical. By removing per-transaction costs, the company aims to transform payouts from a recurring expense into a tool for growth and user engagement. The solution is built for businesses that process a high volume of payments, such as affiliate networks, gaming platforms, creator economies, and payroll providers.

The potential savings depend on a company's payout volume and the specific cryptocurrencies used. NOWPayments suggests that while some businesses could save thousands of dollars annually, those processing millions of payouts could reduce costs by hundreds of thousands. To help companies estimate the impact, the firm has released a "Zero-Fee Crypto Payout Savings Calculator" on its website.

Context and Outlook

The initiative represents a strategic shift from optimizing fee-based infrastructure to eliminating it where possible within a closed ecosystem. "The future of crypto payouts is not wallet-to-wallet. It is person-to-person: identified by email, delivered instantly and free to move inside the ecosystem," Lifshits stated.

The system is supported by an API to allow for integration into existing business workflows. NOWPayments, which supports over 350 cryptocurrencies, positions this as a move toward simplifying digital asset operations for enterprises globally.