NOWPayments Launches Zero-Fee Crypto Payout Service Using Email

Crypto payment processor NOWPayments has launched a new service enabling businesses to send mass crypto payouts without incurring network fees, utilizing email addresses instead of traditional blockchain wallets. The company asserts that the industry has long accepted unnecessary costs and operational complexity for crypto transfers.

Challenging Traditional Payout Models

NOWPayments' new infrastructure allows companies to send digital assets to recipients using only an email address, which the company says eliminates the need to collect and validate individual wallet addresses. According to the Amsterdam-based firm, this approach bypasses blockchain transaction fees entirely for businesses conducting payouts.

“The market has spent years competing over who can charge less per payout,” said NOWPayments CEO Kate Lifshits in a statement. “We are asking a more important question: why should businesses pay per payout at all?”

Addressing Operational Costs

For businesses that process a high volume of payments—such as affiliate platforms, online marketplaces, and payroll providers—the traditional method of sending crypto involves significant operational overhead. These tasks include managing wallet addresses, validating networks, handling failed transactions, and paying variable blockchain fees, which can become a major hidden cost.

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NOWPayments states its email-based system offers several key benefits to mitigate these issues:

• Zero network and service fees for the sending business.
• Instant delivery, which the company claims is under one second.
• Reduced instances of failed payouts.
• Lowered customer support costs associated with transaction issues.

Market Impact for Mass Payments

The primary impact of the new system is economic, targeting companies that conduct thousands of payouts. NOWPayments estimates that businesses could save from thousands to hundreds of thousands of dollars annually, depending on their transaction volume and the cryptocurrencies used. To help companies quantify potential savings, the firm has released a Zero-Fee Crypto Payout Savings Calculator.

“The future of crypto payouts is not wallet-to-wallet. It is person-to-person: identified by email, delivered instantly and free to move inside the ecosystem,” Lifshits stated. The solution is designed to integrate into existing finance workflows via an API, automating global payouts for a range of businesses from gaming platforms to creator economies.