Story
NOWPayments Launches Zero-Fee Crypto Payout Service Using Email
Summary
Crypto payment gateway NOWPayments has introduced a new infrastructure that uses email addresses for mass crypto payouts, a system the company claims eliminates both network and service fees for businesses.
Crypto payment gateway NOWPayments has launched a new service that allows businesses to process mass crypto payouts using email addresses, aiming to eliminate the network fees traditionally associated with blockchain transactions.
Challenging Traditional Payout Models
According to a company announcement, the new infrastructure is designed to replace wallet-based transfers, which can be complex and costly for businesses operating at scale. The firm argues that collecting wallet addresses, validating networks, and paying blockchain fees create significant hidden operational costs.
"The market has spent years competing over who can charge less per payout," stated NOWPayments CEO Kate Lifshits. "We are asking a more important question: why should businesses pay per payout at all?"
How the System Works
Instead of requiring individual cryptocurrency wallet addresses, the system allows companies to use a recipient's email address as the payout destination. NOWPayments asserts that this simplifies the process for both the sender and the receiver, claiming recipients gain instant access to their funds while businesses avoid blockchain confirmation delays.
The company highlighted several key benefits of the email-based system:
Ad- Zero network fees
- Zero service fees
- Under-one-second delivery
- Automated onboarding and fewer failed payouts
- Lower support and operational costs
Focus on Operational Savings
The primary impact, according to NOWPayments, is economic rather than technical. The solution targets high-volume platforms such as affiliate networks, gaming companies, marketplaces, and payroll providers that face significant cumulative costs from blockchain fees and transaction management.
The company suggests that businesses processing hundreds of thousands or millions of payouts could reduce annual costs by hundreds of thousands of dollars. To help quantify this, NOWPayments has released a "Zero-Fee Crypto Payout Savings Calculator" on its website.
"The future of crypto payouts is not wallet-to-wallet. It is person-to-person: identified by email, delivered instantly and free to move inside the ecosystem," Lifshits added.