New Apple CEO John Ternus Reportedly Plans Major Restructure to Speed Innovation

Just weeks into his new role as Chief Executive Officer, Apple's John Ternus is reportedly planning a major corporate restructuring aimed at accelerating product development and making the technology giant more agile. The move would mark the first significant strategic shift for the company since Ternus succeeded longtime leader Tim Cook, according to a report from Bloomberg News citing internal discussions.

A Flatter, Faster Structure

The proposed overhaul centers on creating a leaner organization to better compete in the fast-moving artificial intelligence sector. According to the report, Ternus aims to foster a more experimental culture by removing layers of middle management.

This “structural flattening” is intended to close the gap between senior executives and the company's engineers, potentially speeding up decision-making and innovation. The changes are part of a push to reshape Apple (NASDAQ:AAPL) for what Ternus has reportedly described to colleagues as a new era of competition.

Rethinking the Product Cycle

A key part of the reported strategy involves a potential departure from Apple’s highly predictable product launch schedule. The company may move away from its rigid spring and fall release cycles in favor of a more fluid and rapid schedule.

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The goal of this change would be to bring new products and features to market more quickly, rather than holding them for biannual keynote events. This would represent a fundamental change to a hardware release strategy that has defined the company for years.

Financial Pressures and New Revenue

The strategic pivot comes amid a backdrop of slowing growth in Apple's high-margin services division. The report notes that Ternus is also focused on broader cost-cutting initiatives and is actively exploring new revenue streams.

In addition to seeking new business lines, the new leadership is reportedly looking for ways to extract greater profitability from the company's existing hardware ecosystem. The planned restructuring is seen as a foundational step in positioning Apple for its next phase of growth.