Nestlé to Divest Mainstream Vitamin Brands Including Nature's Bounty for $1 Billion

Nestlé has agreed to sell its portfolio of mainstream vitamins, minerals, and supplements to private equity firm Yellow Wood Partners in a deal valued at $1.0 billion. The transaction marks a significant step in the food and beverage giant's strategy to streamline its health science division and focus on higher-growth, premium brands.

Deal Details

The business being sold, which Nestlé refers to as its Holistic Health portfolio, generated $1.2 billion in sales in 2025. The transaction is subject to customary regulatory approvals and is expected to close in the first half of 2027.

The sale includes a number of well-known consumer brands:

• Nature’s Bounty
• Osteo Bi-Flex
• Puritan’s Pride
• Ester-C
• Nuun
• Sisu
• Gard

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In addition to the brands, the agreement covers a U.S. private-label supplements business and its associated manufacturing, packaging, and distribution facilities. The unit operates primarily in the United States, with a presence in Canada, China, and other countries.

Strategic Shift to Premium Brands

This divestiture is part of Nestlé's ongoing portfolio management as it sharpens its focus on high-margin categories. In a statement, Nestlé CEO Philipp Navratil called the sale "another important step in the strategic transformation of our portfolio," adding that the company is focusing resources where it has the "strongest competitive advantage."

Nestlé will retain its premium and science-led vitamin brands, including Solgar and Pure Encapsulations, which the company noted are performing strongly. The move suggests Nestlé sees greater growth potential in the specialized, practitioner-focused segment of the supplements market compared to the mass-market space.