Hims & Hers Options Market Prices in 14% Post-Earnings Move

Options markets are bracing for significant volatility in Hims & Hers Health Inc. (NYSE:HIMS) stock, pricing in a potential 14% price swing following the company's upcoming earnings report on August 10.

Market Expectations

According to options data compiled by Bloomberg, traders are anticipating a 14% move in either direction for the telehealth company's shares after it releases its financial results. The report is scheduled for after the market close on August 10.

This implied volatility figure is derived from the price of options contracts and serves as a market gauge for the expected magnitude of a stock's price change surrounding a specific event, such as an earnings announcement.

A History of Volatility

A review of the company's past earnings reactions shows a history of significant price swings. The stock's actual post-earnings move has exceeded the amount implied by options in three of the past eight reporting periods, according to Bloomberg data.

This history includes several instances of extreme volatility that far outpaced market expectations:

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• May 5, 2025: The stock surged 76.1%, dwarfing the 15.3% move options had priced in.
• February 24, 2025: Shares plunged 34.1%, more than double the implied move of 15.5%.
• August 5, 2024: The stock fell 22.5% versus an expected move of 16.7%.

Conversely, the stock has also underwhelmed expectations. Following its most recent report on May 11, the stock fell 8.7%, which was less than the 13.3% move that options traders had anticipated.

Context for Investors

The data highlights the high-stakes nature of Hims & Hers' earnings reports for investors and traders. While the options market provides a baseline for expected volatility, the company's track record suggests a potential for outsized reactions, both positive and negative.

Investors will be closely watching the company's results for insights into customer growth, profitability, and its outlook. The market's reaction will hinge on whether the reported figures and forward guidance meet or deviate from Wall Street's consensus estimates.