Donatella Versace to Partner with Gen Z E-Retailer REVOLVE

Donatella Versace, the celebrated Italian fashion designer, is partnering with New York-listed e-commerce retailer REVOLVE in a new venture. The collaboration aims to provide the former creative director of Versace with a new platform to develop a brand from the ground up, according to a statement from the company.

Partnership Details

REVOLVE announced the partnership on Monday, framing it as a combination of Versace's creative vision with the retailer's digital infrastructure. The company stated the goal is to give Versace "an entirely new platform and the freedom to build something from the ground up."

"By combining Donatella’s creative authority with REVOLVE’s technology, infrastructure and global reach, we have an opportunity to create something genuinely distinctive - and build it for the long term," Mike Karanikolas, co-founder and co-chief executive of REVOLVE Group, said in a social media post.

Strategic Rationale

Ad

This partnership connects a legacy name in high fashion with a retailer focused squarely on a younger demographic. REVOLVE has established itself as a major player in online fashion for Millennial and Generation Z shoppers.

The company reported sales of €1.2 billion ($1.4 billion) last year, offering a curated selection of apparel, footwear, and accessories. The collaboration provides Donatella Versace, 71, direct access to this younger consumer base and REVOLVE's powerful e-commerce and marketing engine.

Background

This move marks a new chapter for Donatella Versace, who stepped down as chief creative director of the Versace brand in March 2025. Her departure occurred shortly before the brand's acquisition by Prada, after which she assumed the role of chief brand ambassador. A representative for Prada declined to comment on the new partnership, according to Reuters.