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Deckers Outdoor Stock Climbs on Jefferies Upgrade to 'Buy'

ENTHMSVIIDZHZH-TWJAKOHI
Jul 13, 20261 min read
Deckers Outdoor Stock Climbs on Jefferies Upgrade to 'Buy'
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Background

Shares of Deckers Outdoor (NYSE: DECK) climbed in pre-market trading after analysts at Jefferies upgraded the footwear company to Buy from Hold, citing renewed confidence in the earnings potential of its brand portfolio.

Analyst Lifts Price Target

Jefferies raised its 12-month price target on Deckers stock to $130 from a previous $110, representing a significant increase. According to the firm, its more constructive stance is supported by Deckers' own medium-term financial guidance, which includes:

  • High-single-digit percentage revenue growth
  • Stable operating margins in the low-20% range
  • Low-double-digit percentage EPS growth, aided by share buybacks

In response to the upgrade, the stock rose 1.0% to $107.05 in pre-open trading. The move comes as Deckers has been trading at a notable discount to its 52-week high of $126.50, making the valuation more attractive to analysts.

Favorable Market Backdrop

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The gains were amplified by a supportive broader market environment. S&P 500 futures advanced approximately 0.4% as investors reacted to signs of cooling global inflation ahead of the upcoming U.S. June Consumer Price Index (CPI) report.

Other footwear and consumer discretionary stocks also traded higher, suggesting a wider rotation into the sector. The positive analyst action from Jefferies served as the primary catalyst for Deckers, with the favorable market sentiment providing an additional tailwind.

Company Fundamentals

The upgrade follows a period of strong performance for Deckers, which recently reported a fiscal year with record revenue and earnings. The company's management has also expanded its share repurchase authorization and outlined plans for continued international store openings for its high-growth HOKA brand, underpinning the confidence in its margin outlook.

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