Story
Hermès Q2 Sales Rise 6.7% on European Tourism Rebound

Summary
The French luxury group reported a slight acceleration in growth with Q2 sales reaching €4.1 billion, driven by a recovery in its home market of France and steady performance in Asia.
French luxury group Hermès reported a slight acceleration in second-quarter growth, with sales rising 6.7% in currency-adjusted terms to €4.1 billion ($4.67 billion). The performance, which was in line with analyst expectations, marks an increase from the 6% growth seen in the first quarter of the year.
Performance Drivers
Hermès attributed the improved momentum to a recovery in tourism in its home market and an easing of the impact from conflict in the Middle East. The company reported a significant turnaround in France, where sales grew by 6% in the second quarter after contracting in the first.
"In the second quarter, we are seeing improved momentum in our Paris stores," CEO Axel Dumas said in a statement, noting that tourist traffic in the country had improved. This result contrasts with a recent report from industry peer LVMH that disappointed investors and highlighted a broader slowdown in the luxury sector.
Segment and Regional Breakdown
AdThe company's crucial leather goods division, which accounts for nearly half of its revenue and includes its iconic Birkin bags, saw sales grow by 10%. This was slightly below a Visible Alpha consensus estimate of 10.8%.
Performance in the Asia-Pacific region, excluding Japan, remained steady, with revenue growing 2.5% at constant exchange rates, consistent with the first quarter. Speaking on the Chinese market, Dumas told reporters, "I see the Chinese market stabilizing, but I do not yet see a fundamental rebound." He added that the company is "holding up well" in a challenging macroeconomic environment.
Market Context
Hermès has been one of the most resilient companies during a multi-year slowdown in the luxury goods industry, benefiting from its strategy of carefully managed production and a focus on ultra-wealthy clientele. Despite this relative strength, the company's shares have fallen 20% since the beginning of the year, reflecting broader market concerns.
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